Daisy Petals and Mushroom Clouds

Daisy Petals and Mushroom Clouds Daisy Petals And Mushroom Clouds PDF Epub Author Robert T Mann Bandcamptomp3.co.uk The Grainy Black And White Television Ad Shows A Young Girl In A Flower Filled Meadow, Holding A Daisy And Plucking Its Petals, Which She Counts One By One As The Camera Slowly Zooms In On Her Eye, A Man S Solemn Countdown Replaces Hers At Zero The Little Girl S Eye Is Engulfed By An Atomic Mushroom Cloud As The Inferno Roils In The Background, President Lyndon B Johnson S Voice Intones, These Are The Stakes To Make A World In Which All Of God S Children Can Live, Or To Go Into The Dark We Must Either Love Each Other, Or We Must Die In This Thought Provoking And Highly Readable Book, Robert Mann Provides A Concise, Engaging Study Of The Daisy Girl Ad, Widely Acknowledged As The Most Important And Memorable Political Ad In American History Commissioned By Johnson S Campaign And Aired Only Once During Johnson S 1964 Presidential Contest Against Barry Goldwater, It Remains An Iconic Piece Of Electoral Propaganda, Intertwining Cold War Fears Of Nuclear Annihilation With The Increasingly Savvy World Of Media And Advertising Mann Presents A Nuanced View Of How Johnson S Campaign Successfully Cast Barry Goldwater As A Radical Too Dangerous To Control The Nation S Nuclear Arsenal, A Depiction That Sparked Immediate Controversy Across The United States Repeatedly Analyzed In Countless Books And Articles, The Spot Purportedly Destroyed Goldwater S Presidential Campaign Although That Degree Of Impact On The Goldwater Campaign Is Debatable, What Is Certain Is That The Ad Ushered In A New Era Of Political Advertising Using Emotional Appeals As A Routine Aspect Of Campaign Strategy.

  • 2.2
  • 197
  • English
  • 18 April 2018
  • Hardcover
  • 179 pages
  • 9780807142936
  • Daisy Petals and Mushroom Clouds
  • Robert T. Mann

10 thoughts on “Daisy Petals and Mushroom Clouds

  1. Gina says:

    Pretty good and short look at television use during the 1964 US presidential campaign While a lot of coverage is given to the infamous Daisy ad, other ads are covered as well.One of the most interesting subjects that has information there but isn t addressed in great detail is how people s recollections change People remember the ad being specific than it was, or airing, , though it really only aired once, while getting a fair amount of news coverage after that Beyond that, there were disagreements later about who came up with the ad and the fairness of the ad, all of which didn t seem to be issues earlier That reminded me of seeing an interview with Tommy Ramone, where he takes credit for writing most of every song he is asked about Other band members would probably disagree, and they might all have points The later feeling that the ad was a dirty trick and unfair seems unfair in itself That may be partly that people remember the ad as being specific than it was, but it was clear that it was a Goldwater reference However, it was clear because of his own words, frequently quoted and reinforced I am happy to accept that some of Goldwater s d...

  2. Joe says:

    Wish I d gotten this one from the library rather than purchased, but if you re interested in American politics and how political advertising got to where it is today it s worth your time The discussion of how a presidential candidate with political be...

  3. Martha Guarisco says:

    Surprisingly interesting Got a little data heavy in the end, but I loved the cast of characters Would like to read about advertising.

  4. Brian S. Wise says:

    Robert Mann LOVES John Kennedy and Lyndon Johnson, and HATES Barry Goldwater If you can deal with that desparity you ll enjoy this book a lot than I did I found it distracting.

  5. Steph (loves water) says:


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